CULTURED
2023
CULTURED is a candy brand that takes you on a delightful journey through time and taste with its unique approach to confectionery. They encourage consumers to savor the past by indulging in the flavors that shaped these empires and invites them to expand their knowledge by reading the interior of the packaging to learn more about the people’s lives, customs, and culinary traditions. CULTURED currently carries 6 lines inspired by various ancient cultures from across the globe- Ancient Greece, Ancient Egypt, Ancient Persia, the Ancient Celts, the Ancient Maya, and Imperial China.
Brand Identity
Packaging Design
Product Photography
The primary logo features stacked letters, a deliberate design choice that symbolizes the layers of ancient cultures upon which much of the modern world is built.
The remaining elements of the brand are tailored to each cultural confectionery line, with a distinct monochromatic color palette and pattern derived from each specific culture’s art and architecture.
