thelexbot.
2023
Looking for a fresh brand identity and some welcoming UI/UX design, the client reached out to UF M.I.N.T. Studios, a design studio led by students and supervised by faculty, facilitating collaborations between design teams and clients in the Gainesville community.
The client was in need of a name and brand identity for their company which had trained an A.I. algorithm to help people obtain legal information by combining machine learning and natural language processing within a legal web community. The algorithm would also be used to help consumers identify attorneys in their area that would be best suitable to contact. After establishing the visual identity for the company, we developed a Figma prototype for their website to be passed on to their web developers.
Brand Identity
Packaging Design
Product Photography
Spencer Gregory
Once we had set our goals, we began the iterative process of devising a name for the product. Knowing that the name would lay the groundwork for the rest of the brand, we invested a large amount of time into this process doing thorough research, brainstorming, and user testing. It was important that the name highlighted the unique features of the product, namely the legal chatbot and it's connection feature, and fit the friendly feeling that the client wished to convey. We also thought it would be interesting to tie in Latin terminology as it is still the lingua franca of law all around the world. Balancing all of these elements proved to be quite challenging, but once the answer clicked, it immediately felt right. In the end, we decided on "thelexbot." with the tagline "let's connect."
