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POPFLO MUSIC FEST

POPFLO MUSIC FEST

Visualization and Creativity, Fall 2022

The Prompt

The city of Gainesville will be holding a 3-day music festival. It is a free outdoor festival. It targets people from all cultures, backgrounds, and interests. You will be responsible for creating a thoughtful and timeless brand and visual identity.

The Solution

Brand a vibrant pop music festival that that reflects the celebratory atmosphere end of the spring academic semester and highlights the flourishing nature scene of spring.

Contributors:

Hannah Caudill

Amber Townsend

EVENT MATERIALS

MERCHANDISE

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